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100+ Sales Acronyms & Abbreviations

Have you ever heard or seen an acronym but didn’t know what it meant? Have you wanted to use acronyms in your correspondence with your colleagues, but wasn’t sure if it was going to be received correctly? Looking them up online may not give you the right answer as industry specific acronyms can have multiple meanings. Never fear, below you can find over 100 abbreviations and acronyms commonly used in business.

  1. ABC – Always Be Closing
  2. ACO – Answering Common Objections
  3. ABS – Account Based Selling
  4. AOV – Average Order Value
  5. ACV – Average Contract Value
  6. ASP – Average Selling Price
  7. ANUM – Authority, Need, Urgency, Money
  8. AIDA – Awareness, Interest, Desire, Action
  9. ASAP – As soon as possible
  10. AE – Account Executive
  11. AM – Account Manager
  12. ARR – Annual Recurring Revenue
  13. B2B – Business to Business
  14. B2C – Business to Consumer
  15. B2B2C – Business to Business to Consumer
  16. BAB – Before After Bridge
  17. BAU – Business as Usual
  18. BD – Business Development
  19. BDR – Business Development Representative
  20. BDM – Business Development Manager
  21. BOFU – Bottom of the Funnel
  22. BANT – Budget, Authority, Need, Timing
  23. CEO – Chief Executive Officer
  24. CX – Customer Experience
  25. CTR – Click Through Rate
  26. CCO – Chief Compliance Officer
  27. CTA – Call To Action
  28. CAC – Customer Acquisition Cost
  29. CRM – Customer Relationship Management Software
  30. CR – Churn Rate
  31. CIO – Chief Information Officer
  32. CMS – Content Management System
  33. CRAKIT – Competition, Requirement, Authority, Knowledge, Identify, Timescale
  34. CMO – Chief Marketing Officer
  35. COB – Close of Business
  36. COO – Chief Operation Officer
  37. CTO – Chief Technology Officer
  38. CLV – Customer Lifetime Value
  39. CHAMP – Challenges, Authority, Money, Prioritization
  40. CSO – Chief Security Officer
  41. DM – Direct Mail or Direct Message
  42. EOD – End of Day
  43. ETA – Estimated Time of Arrival
  44. FAB – Features, Advantages, Benefits
  45. FUD – Fear, Uncertainty, Doubt
  46. FOMO – Fear of Missing Out
  47. FOC – Free of Charge
  48. FFF – Feel, Felt, Found
  49. FAINT – Funds, Authority, Interest, Need, Timing
  50. HMRC – Her Majesty’s Revenue and Customs
  51. HR – Human Resources
  52. ILV – Inbound Lead Velocity
  53. IOT – Internet of Things
  54. IPO – Initial Public Offering
  55. ICP – Ideal Customer Profile
  56. KPI – Key Performance Indicators
  57. KYC – Know Your Customer
  58. LAER – Listen, Acknowledge, Explore and Respond
  59. LAARC – Listen, Acknowledge, Assess, Respond, Confirm
  60. LAIR – Listen, Acknowledge, Identify, Respond
  61. LACE – Listen, Accept, Commit, Explicit Action
  62. L2RM – Lead to Revenue Management
  63. LTV – Lifetime Value
  64. MEDDIC Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion
  65. MRR – Monthly Recurring Revenue
  66. MQL – Marketing Qualified Lead
  67. MTD – Month to Date
  68. MOFU – Middle of the Funnel
  69. MOM – Month-over-Month
  70. MOQ – Minimum Order Quantity
  71. NEAT – Core Needs, Economic Impact, Access to Authority, Timeline
  72. NPS – Net Promoter Score
  73. NDA – Non Disclosure Agreement
  74. OOO – Out of Office
  75. OKRs – Objectives and Key Results
  76. P&L – Profit and Loss
  77. PIP – Performance Improvement Plan
  78. PTO – Paid Time Off
  79. PE – Private Equity
  80. POA – Plan of Action
  81. QoQ – Quarter-over-Quarter
  82. QTD – Quarter to Date
  83. RBOs – Reflex responses, brush-offs and objections
  84. RFP – Request for Proposal
  85. RFI – Request for Information
  86. RFQ – Request for Quotation
  87. ROI – Return On Investment
  88. SMART – Specific, Measurable, Attainable, Relevant, Time-Bound
  89. SMARTER – Specific, Measurable, Attainable, Relevant, Time-Bound, Enjoyable, Rewarding
  90. SWOT – Strengths, Weaknesses, Opportunities, Threats
  91. SPC – Sales Pipeline Coverage
  92. SAAS – Software as a Service
  93. SAL – Sales Accepted Lead
  94. SLA – Service Level Agreement
  95. SQL – Sales Qualified Lead
  96. SQO – Sales Qualified Opportunity
  97. SFA – Salesforce Automation
  98. SFDC – Salesforce.com
  99. SDM – Sales Development Manager
  100. SMB – Small and Medium Sized Business
  101. SME – Small and Medium Enterprise
  102. SR – Sales Development
  103. SOLVE – Support, Obtain, Listen, Validate, Explain
  104. SDR – Sales Development Representative
  105. SPIFF – Sales Performance Incentive Funding Formula
  106. SPIN – Situation, Problem, Implication, Need
  107. SNAP – Simple, Invaluable, Align, Priorities
  108. TCO – Total Cost of Ownership
  109. TOV – Total Order Value
  110. TCV – Total Contract Value
  111. TOFU – Top of the Funnel
  112. TED – Tell me, Explain to me, Describe to me
  113. TOTW – Time Off for Time Worked
  114. USP – Unique Selling Proposition
  115. UX – User Experience
  116. WIIFM – What´s in it for me
  117. WIIFT – What´s in it for them
  118. WFH – Work From Home
  119. YTD – Year to date

Check out my Sales Terminology Explained for another interesting read.

“There will be obstacles. There will be doubters. There will be mistakes. But with hard work there are no limits”

– Michael Phelps

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100+ Sales Acronyms & Abbreviations

by Ben James time to read: 3 min
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