100+ Sales Acronyms & Abbreviations

Have you ever heard or seen an acronym but didn’t know what it meant? Have you wanted to use acronyms in your correspondence with your colleagues, but wasn’t sure if it was going to be received correctly? Looking them up online may not give you the right answer as industry specific acronyms can have multiple meanings. Never fear, below you can find over 100 abbreviations and acronyms commonly used in business.

1. ABC – Always Be Closing
2. ACO – Answering Common Objections
3. ABS – Account Based Selling
4. AOV – Average Order Value
5. ACV – Average Contract Value
6. ASP – Average Selling Price
7. ANUM – Authority, Need, Urgency, Money
8. AIDA – Awareness, Interest, Desire, Action
9. ASAP – As soon as possible
10. AE – Account Executive
11. AM – Account Manager
12. ARR – Annual Recurring Revenue
13. B2B – Business to Business
14. B2C – Business to Consumer
15. B2B2C – Business to Business to Consumer
16. BAB – Before After Bridge
17. BAU – Business as Usual
18. BD – Business Development
19. BDR – Business Development Representative
20. BDM – Business Development Manager
21. BOFU – Bottom of the Funnel
22. BANT – Budget, Authority, Need, Timing
23. CEO – Chief Executive Officer
24. CX – Customer Experience
25. CTR – Click Through Rate
26. CCO – Chief Compliance Officer
27. CTA – Call To Action
28. CAC – Customer Acquisition Cost
29. CRM – Customer Relationship Management Software
30. CR – Churn Rate
31. CIO – Chief Information Officer
32. CMS – Content Management System
33. CRAKIT – Competition, Requirement, Authority, Knowledge, Identify, Timescale
34. CMO – Chief Marketing Officer
35. COB – Close of Business
36. COO – Chief Operation Officer
37. CTO – Chief Technology Officer
38. CLV – Customer Lifetime Value
39. CHAMP – Challenges, Authority, Money, Prioritization
40. CSO – Chief Security Officer
41. DM – Direct Mail or Direct Message
42. EOD – End of Day
43. ETA – Estimated Time of Arrival
44. FAB – Features, Advantages, Benefits
45. FUD – Fear, Uncertainty, Doubt
46. FOMO – Fear of Missing Out
47. FOC – Free of Charge
48. FFF – Feel, Felt, Found
49. FAINT – Funds, Authority, Interest, Need, Timing
50. HMRC – Her Majesty’s Revenue and Customs
51. HR – Human Resources
52. ILV – Inbound Lead Velocity
53. IOT – Internet of Things
54. IPO – Initial Public Offering
55. ICP – Ideal Customer Profile
56. KPI – Key Performance Indicators
57. KYC – Know Your Customer
58. LAER – Listen, Acknowledge, Explore and Respond
59. LAARC – Listen, Acknowledge, Assess, Respond, Confirm
60. LAIR – Listen, Acknowledge, Identify, Respond
61. LACE – Listen, Accept, Commit, Explicit Action
62. L2RM – Lead to Revenue Management
63. LTV – Lifetime Value
64. MEDDIC – Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion
65. MRR – Monthly Recurring Revenue
66. MQL – Marketing Qualified Lead
67. MTD – Month to Date
68. MOFU – Middle of the Funnel
69. MOM – Month-over-Month
70. MOQ – Minimum Order Quantity
71. NEAT – Core Needs, Economic Impact, Access to Authority, Timeline
72. NPS – Net Promoter Score
73. NDA – Non Disclosure Agreement
74. OOO – Out of Office
75. OKRs – Objectives and Key Results
76. P&L – Profit and Loss
77. PIP – Performance Improvement Plan
78. PTO – Paid Time Off
79. PE – Private Equity
80. POA – Plan of Action
81. QoQ – Quarter-over-Quarter
82. QTD – Quarter to Date
83. RBOs – Reflex responses, brush-offs and objections
84. RFP – Request for Proposal
85. RFI – Request for Information
86. RFQ – Request for Quotation
87. ROI – Return On Investment
88. SMART – Specific, Measurable, Attainable, Relevant, Time-Bound
89. SMARTER – Specific, Measurable, Attainable, Relevant, Time-Bound, Enjoyable, Rewarding
90. SWOT – Strengths, Weaknesses, Opportunities, Threats
91. SPC – Sales Pipeline Coverage
92. SAAS – Software as a Service
93. SAL – Sales Accepted Lead
94. SLA – Service Level Agreement
95. SQL – Sales Qualified Lead
96. SQO – Sales Qualified Opportunity
97. SFA – Salesforce Automation
98. SFDC – Salesforce.com
99. SDM – Sales Development Manager
100. SMB – Small and Medium Sized Business
101. SME – Small and Medium Enterprise
102. SD – Sales Development
103. SOLVE – Support, Obtain, Listen, Validate, Explain
104. SDR – Sales Development Representative
105. SPIFF – Sales Performance Incentive Funding Formula
106. SPIN – Situation, Problem, Implication, Need
107. SNAP – Simple, Invaluable, Align, Priorities
108. TCO – Total Cost of Ownership
109. TOV – Total Order Value
110. TCV – Total Contract Value
111. TOFU – Top of the Funnel
112. TED – Tell me, Explain to me, Describe to me
113. TOTW – Time Off for Time Worked
114. USP – Unique Selling Proposition
115. UX – User Experience
116. WIIFM – What´s in it for me
117. WIIFT – What´s in it for them
118. WFH – Work From Home
119. YTD – Year to date

Check out my Sales Terminology Explained for another interesting read.

“There will be obstacles. There will be doubters. There will be mistakes. But with hard work there are no limits”

– Michael Phelps

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